Your Security and Privacy

We are totally committed to protecting the privacy of our site visitors and customers and promise to collect, process and share your data safely and securely when you use our website or communicate with us. We will not disclose any information to third parties except where it is a necessary part of providing a service to you; for example, arranging for an item to be sent to you.

Our privacy policy statement is given below. If we make changes to this policy, we will notify you through our regular newsletter and by updating this statement on our website.

Who we are

Blue Banana (on-line) Limited is the owner of this website and responsible for any personal data (as that term is defined in the Data Protection Act 1998) you submit via the website or otherwise provide to us by communicating with our customer services team. We are a retail clothing company selling online.

We are an English company with registered company number 05165582 and our registered office is at 77 Avery Hill Road, London SE9 2BJ.

We are notified with the UK Information Commissioner's Office under registration number Z1538562, and are regulated by the ICO. If you have any complaints about our security or handling of your personal data which we haven't been able to resolve with you via our customer services team at, you can contact the ICO at or by calling their helpline on 0303 123 1113.

Our privacy promises

Transparency: We will always tell you what data we're collecting about you and how we use it. We only share your data with trusted partners and will never sell your data.

Security: We are committed to always follow industry best practices to ensure your data is stored safely and securely. We protect the confidentiality, accuracy and availability of the information we collect about you.

Control: We will always give you control over the marketing you receive from us. You can choose the types of messages you receive and whether you want to stop receiving marketing communications.

Your peace of mind is very important to us and we will do all we can to maintain your privacy.

Keeping you secure online

When you shop with us we'll ask you for certain information (such as your email address, name, address, and where you purchase a product, your payment details) to make sure that your order and delivery go smoothly. Any information you hand over reaches us fully encrypted through an SSL - a special security layer added to your account and checkout pages. You can see when you're on a secure page, because the address in your browser will begin with https instead of http.

Secure payments

Credit/Debit Card Information - we use a third-party payment processor to handle this information securely. None of your Credit/Debit card information is stored anywhere on this site or by Blue Banana (on-line) Limited.

Verified by Visa & Mastercard Securecode

You can register with Visa and Mastercard Securecode through your card issuing bank. It will bring up an extra security window after you check out that requires you to input digits from a pass code that you'll have set with your bank.


When you choose to pay with PayPal, your financial information isn't even shared with us.

Keeping your password safe

Remember to keep your account password safe! We can help you to reset it now and then, but you'll need to make sure that it stays with you and only you. Giving it out can represent a security risk and Blue Banana (on-line) Limited will not be liable for any loss or damage that might arise from this.

What information do we collect?

Our primary goal in collecting personal information from you is to assist your purchase and to allow us to provide and suggest products that might interest you. To do this, personal information may be collected from you in the following ways:

•  Information that you voluntarily provide to us;

•  Details of transactions you carry out through our website and of the fulfilment of your orders;

•  Details of your visits to our website and the resources that you access.

We collect information when you register or create an account on our website, place an order, ask to sign up for our newsletters and marketing, enter a competition, during the course of email exchanges with us and as part of our customer support interactions.

On some pages, you can submit information about other people. For example, if you order a gift online or on behalf of another person and want it sent directly to the recipient, you will need to submit the recipient's name and address.

When you access our website, we may collect through our use of cookies, log files and other technologies personal information regarding your mobile device, computer hardware and software used to access our website. This may include the IP address and approximate location of the device used, your browser and device type, any referring website address, access times and dates and any search terms used. This information may be collected even if you do not register an account with us.


The products we sell are not designed for children so we do not intentionally collect personal information from anyone under 16 and no one under 16 should attempt to submit any personal information to us. Should we discover any such personal information has been delivered to any of our sites, we will remove that information as soon as possible.

How we use your information

We use your data for the following purposes:
Name & Address - to send you your purchases from our site.
Email address - to send you order confirmations, updates, delivery progress and refund updates. We would also use your email address for newsletters and details of offers, if you opt in to receive these.
Phone number (if provided) - to contact you if there are any issues with your order. We will never use your phone number for any other purpose.
Password - this is your unique security to access your account, your orders, your account preferences and to enable you to edit as and when you wish.

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order such as providing the delivery address to a third-party courier to deliver your purchase.

We use the information you provide about someone else when placing an order only to ship the product and to confirm delivery. We do not share this information with outside parties except to the extent necessary to complete that order.

How long do we keep your information?

We only keep your information for as long as we need to, for the purposes listed above. When we no longer need it, we delete it securely. Please note that if you ask us to stop processing your information for marketing purposes, we may need to retain some of it to ensure that your details are kept on our marketing suppression lists.

Newsletter and marketing material

We want to make sure that we only contact you if you want to hear from us. Ticking the box to opt-in or adding your email address to our newsletter request form will mean that you are signed up to receive our emails. However, if you do change your mind and decide you do not wish to receive our newsletter, details of new product launches or offers, you can unsubscribe by clicking on the 'unsubscribe' link at the bottom of any emails you receive from us or by emailing us at


Cookies are small pieces of information in the form of text files that are sent to your browser from our web server and are stored on your computer. Cookies are used by many websites and can do several things; e.g. remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

There are a few different kinds of cookies and they each do slightly different things.

Website functionality cookies - These simply enable you to browse our website and use all our functions; e.g. search for products, add & save items to your bag or use Account pages.

Website analysis cookies - These help us to measure how the people on our site are using it, and we use this information to help us to identify areas where we can improve the way we do things.

Website marketing cookies - These are used when you visit our website via our emails or via other websites and give us visibility of how you found our site.

Targeting cookies - We sometimes run online advertising campaigns, and, if we think you will be interested in what we have to say or offer, targeting cookies can help us to deliver that message to you. More importantly, they limit the amount of times you see any of our ads, so you don't get fed up!

If you wish, you can set up your computer so that it rejects cookies and you will find instructions on how to do this at Please note that in doing so, in common with other online shopping sites, this may impact some of the functionality of our website.

By using our site, you consent to our privacy policy and the use of cookies.

Links to third party sites

We may provide links to third party websites from time to time that we believe may be of interest to you. This may be through the Blog section of our website or through our social media channels. We do not control nor vet these websites. We advise you to read the Privacy Policy applicable to each third-party site you visit, and we will not accept any responsibility for or liability in respect of either the contents or your use of these third-party sites.

Ad networks

We may in future work with other companies, called third-party ad servers, to serve advertisements on our behalf. At the time of issuing this statement we do not operate any such retargeting campaigns, but we will update this policy with the third party's details if we commence any campaigns in the future.

If using an ad network, we do not provide any personally identifiable customer information to these advertisers or third-party websites. The third-party ad servers place cookies on the browsers of visitors to its website and may send its own cookies to the visitors' cookie file. The cookies will allow the ad server to apply its Personalized Retargeting technology and to serve Personalized banners; the cookie is a means by which information relating to internet activity is recorded. The data collected and used by these third parties is at its sole discretion will only contain non-personal data. This data will be anonymous and will not contain the name, address, telephone number, email address or IP address of the visitors.

Social networks

We use communication tools to share links with social networks such as Facebook, Instagram and Pinterest. If you click on these features, such as a "share" button, the company providing them may collect your IP address, which page you are visiting on our site and may place cookies when you are connected into their services. Your interactions with these features are governed by the privacy policy of the company providing it. For more information on the cookies used by these websites, you can refer to their specific privacy statements listed below:



Changes to our privacy policy

Please note that we may update or change our privacy policy from time to time to conform to changes in the law or for other reasons, which we reserve the right to do without your consent, and such revised policy will be applicable to any of your information that you provide to us, whether before or after such change in this privacy policy.

If we revise our privacy policy, we will post those changes to this privacy statement, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective. We encourage you to review this privacy policy from time to time to stay informed about how we use and protect the personal information you provide to us.

Any updates can be tracked by the revision date provided at the bottom of this statement.

Our commitment to data security

We take the security of your personal details extremely seriously. We have implemented security policies, rules and technical measures to protect the personal data that we have under our control from unauthorised access, improper use or disclosure, unauthorised modification, unlawful destruction or accidental loss. Our employees and data processors who have access to, and are associated with the processing of personal data, are obliged to respect the confidentiality of such personal data.

Your rights and how you can access or correct any of your information

We want to make it as easy as possible for you to exercise your rights regarding the personal information we hold about you. You have the right to:

Ask us if we are processing your personal information and, if so, provide you with a copy of that information. If you require additional copies, we may need to charge a reasonable fee.

Ask us to update and correct any personal information we hold about you that is inaccurate or incomplete.

Ask us to delete or remove your personal information in some circumstances, such as where we no longer need it or you withdraw your consent (where applicable).

Ask us to "block" or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of that personal information or object to us processing it. This won't stop us from storing your personal information. We will tell you before we lift any restriction.

If you wish to exercise any of the above rights, please contact us using the contact details set out below.

As set out in the "Newsletter and Marketing material" section above, you have the right to opt out of any marketing communications that we may send you.

Protecting your data is of the highest importance to us. If you have any questions about how we use your personal data that are not answered here, or if you want to exercise your rights regarding your personal data, please contact us by any of the following means

Email us at

Or alternatively, write to us at:

Ecommerce Customer Services
Blue Banana (on-line) Limited
PO Box 543
TN23 9UH
United Kingdom


This policy was last updated May 2018.